Sony today announced the latest addition to its high-zoom camera line, the
9.1-megapixel Cyber-shot® DSC-H50 digital camera. It is the ideal choice for
people looking for high zoom, high-resolution and speed.
This new model utilizes a powerful Carl Zeiss® 15x optical zoom lens with Super
SteadyShot® optical image stabilization to capture action at a distance. One of
the main lens elements is manufactured from super low-dispersion glass, which
helps it produce more exact point-to-point correspondence between an object and
its image. The lens yields sharp, high-contrast images and reduces color
fringing, even when shooting in telephoto ranges.
The camera also features a large, 3-inch tilting LCD screen so you can shoot
comfortably from nearly any position, at low and high angles. Its
scratch-resistant, UV hard-coat finish adds a premium look and feel that mirrors
the performance of the model.
Improved Advanced Sports Shooting Mode
Its improved “advanced sports” shooting mode now employs a system to apply
higher shutter speeds, up to 1/4000 of a second, more frequently than on
previous models. This mode combines high shutter speeds with predictive
continuous auto-focusing so you can quickly focus and capture fast-moving
subjects with minimal shutter lag basically the time it takes for the camera to
focus and shoot.
Sophisticated Operation
The camera’s versatile, long-distance flash is powerful enough to illuminate
subjects more than 55 feet away (when using ISO 3200, wide angle).
Noise reduction is now a user-selectable option, with high, low and standard
settings, for greater control over the final look of images. For example, a high
setting used for portraits or night scenes can help produce smoothly textured
images with reduced noise.
The unit features extensive manual controls, including an exposure bracketing
mode that newly includes settings for white balance and color modes. This
function records three images, each with a different white balance or color mode
applied, to help capture the ambience of the original scene.
Smart Technology to Capture Better Photos Automatically
The camera also incorporates intelligent features that help you take better
pictures more easily. They include improved smile shutter and face detection
technologies with child or adult priority recognition, as well as, intelligent
scene recognition with standard and advanced modes to analyze shooting
conditions and select the optimal setting automatically.
Other helpful features include a new D-Range Optimizer (DRO) plus mode that
applies a high image correction algorithm to retrieve more picture detail in
bright highlights and dark shadows; NightShot® technology to help capture photos
in virtually no light as well as infrared remote access; five color modes
including “real” for less in-camera processing and more faithful color
reproduction; in-camera editing features; advanced in-camera image management
functions; improved slide show functions with longer music files; and HD
component output for viewing photos on a compatible HDTV set.
Pricing and Availability
The H50 model will soon sit at the top of the Cyber-shot high zoom line. It will
ship in May for about $400 with a full line of accessory options. All can be
purchased online at www.sonystyle.com, at Sony Style® retail stores, at military
base exchanges and at authorized dealers nationwide.
Note: The camera requires a Sony high-definition component cable for viewing on
an HDTV set (sold separately).